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THE SUCCESS STORY BEHIND 7757 WHITEFIELD PLACE Sold in Record Time — Above the Seller’s Expectations

When preparation, strategy, and exposure align, exceptional results follow. This La Jolla success story showcases how our custom marketing and PR-driven approach delivered a buyer in under 90 days and secured a sale over the seller’s expected price.

The Opportunity

It started the best way possible — with a neighbor’s call. After seeing our work firsthand, the homeowner at 7757 Whitefield Place reached out and trusted us to represent one of La Jolla’s most iconic residences. From day one, the goal was clear: position the home to command maximum attention, emotion, and value in a competitive luxury market.

Our Strategy

We approached this listing like a brand launch, not just a home for sale.

1. Preparation & Presentation

We curated a best-in-class team to ensure the home showed at its absolute peak: ~ Luxury staging tailored to the architecture and lifestyle ~ Top-tier photographers and videographers ~ Cinematic visuals designed for digital, social, and PR distribution Every detail was intentional — from first impression to final frame.

2. Custom Marketing & PR Plan

No templates. No shortcuts. We designed a bespoke marketing and public relations strategy specific to this home, its location, and its buyer profile: ~ Targeted digital campaigns ~ Strategic social and video placement ~ Hosted private events to create exclusivity and buzz ~ Published feature articles with top-tier media outlets to expand reach beyond traditional real estate portals This approach positioned the property as a must-see residence, not just another listing.

The Results

~ Buyer secured in under 90 days directly from our marketing and PR efforts ~ Offer accepted above the seller’s expected price ~ Sold in record time for the neighborhood and price point Our marketing and PR strategy played a significant role in driving demand, competition, and outcome.

The Outcome

We are thrilled for the new homeowners of this iconic La Jolla residence — and proud of what strategic execution can accomplish when done at the highest level. Just as importantly, this sale reinforced a simple truth: When your home is positioned like a brand and exposed like a story, the market responds.

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The Reviews We Didn't Write Ourselves

When we stopped being their agent and started being a story they tell at dinner parties.

Wendy L.

Cristi takes professionalism and service to a whole new level. She made the process of selling our San Diego property easy and stress free. Her and Carly did an exceptional job and gave us exceptional results. Cristi's knowledg...

Tom D.

Cristi is smart, knows the market well and knows what it takes to sell a property. I considered re-leasing my property in Downtown SD but settled on selling based upon her excellent advice. Selling was definitely the right thin...

Brock Seraphin

Carly has been incredibly helpful in my search for a new home. She's quick to respond and makes house hunting an enjoyable process. Carly has been knowledgeable about all the properties we’ve looked at and the market generally....

Fariba M

When I found her number on one of the websites and called, I had no idea that I am going to get so lucky and find such a wonderful, knowledgeable, caring, and hands-on agent. Don’t let her young look fool you she loves what she...

Sylvia B

I loved working with Carly. She is very professional, smart, and is always smiling. I felt very comfortable and can warmly recommend her.

Marcelle Johnson

Carly is the best very respectful smart and great to work with just an awesome girl

David Y.

I recently sold my Little Italy condo with the assistance and expertise of Chaquica and Associates. From my initial contact and through the entire process, I felt that I was in experienced hands and received expert guidance and...

Shirley A.

I purchased a condo at Pacific Gate in California. I live in Virginia so this was not an easy project. Cristi Chaquica was head of sales. She moved mountains and helped my process along. She plays by the rules, but she makes su...

Kevin W.

I had the pleasure of working with Cristi and Carly to find a condo that was perfect for me. They are both incredibly knowledgeable, patient, helpful and friendly, which made the entire process fun and easy. I look forward to p...

Greg L.

We worked with Cristi on the rental of our condo and eventually with the sale of our condo. Cristi is an expert in the downtown market and her help was invaluable in getting the timing right and the price we wanted. Her communi...

Kenneth K.

Carly was great. I moved across the country and she handled everything, and I mean everything. Staging, painting, repairs, everything. She had multiple open houses and tons of showings, and followed up on every prospective buye...

Lidia H.

Carly provided my husband and I with outstanding professional services and advice! We could not be more pleased and highly recommend her. She goes above and beyond and is always reachable. Her personal touch makes all the diffe...

Paul

Cristi provided my wife and me with our dream home. Her expertise and knowledge of the market were extremely helpful in guiding us toward achieving our goal. I would definitely use her again!

Kim R.

Cristi is the premier realtor in San Diego. She has an extensive history in this market and she personally helped me purchase a home in East Lake last June. I would certainly recommend her.

Wade S.

Cristi is fantastic. Cristi understands the emotional and financial motivations of buyers, sellers, and agents involved in a transaction. She knows how to pace reactions and responses to maximize the benefit to her clients whil...

Sia M.

Cristi is my trusted agent and our business relationship is now over 15 years, I trust her 100%!

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